WHAT DOES A “DEEP CLEAN” OF MY LEISURE CLUB, REALLY MEAN, IN THE CONTEXT OF REOPENING AFTER LOCKDOWN?

It's clear that cleanliness hygiene and safety will be vital for returning members and therefore, for clubs’ success, even their very survival.

One national chain’s Twitter feed saw a 3,900% increase in tweets regarding cleanliness & hygiene just before lockdown versus an increase of only 1,363% of tweets regarding membership cancellation or postponement. Snippets of data from live member surveys during lockdown have also confirmed this point: in one example, social distancing was named as very important by 64%, but 87% cited cleanliness as very important for them to return to clubs.

What though does cleanliness, actually mean? What should we be aiming for? How do we go about achieving it? There are lots of competing viewpoints on this topic. And so, in this article, we'll try to demystify the subject for you.

Clean vs sanitise vs disinfect

The first, critical point, you must understand is the difference between cleaning, sanitising and disinfecting:

·        Cleaning is the removal of contamination

·        Sanitising is the reduction of viruses and bacteria from the surface

·        Disinfection is the removal of viruses or bacteria from the surface

You cannot sanitize or disinfect a surface that is dirty.

The NHS says: “Disinfection is only effective if the surface is thoroughly cleaned beforehand”

What members expect

Some commentators have stated they don't believe members will be expecting a “medical level of cleanliness” when clubs reopen.

However, if your goal is to be hygienically clean, you absolutely do need to aim for an “as new” standard of cleanliness. Otherwise, any attempt to disinfect or sanitise will not be fully effective.

If we are increasing cleaning with a goal of ensuring safety, we absolutely must do effective cleaning to remove all contamination from surfaces.

If members return after lockdown and see pristinely clean facilities, their reaction will be: “Wow, my club has gone above and beyond. They really care about me. And I believe this is a safe environment to visit.”

If, conversely, they walk through the door and you still have grubby changing room floors and body fat stained shower walls, they're going to think: “What the hell have these guys been doing for the last three months? Why don't they care about my safety? If they can't even be bothered to clean the place properly, how on earth can I believe that there's no coronavirus here?”

What is clean?

The leisure sector has suffered for many years from poor standards of cleanliness. There are all sorts of drivers for this:

One of the results is that managers often don't really know what true cleanliness is. I don’t believe managers want the poor standards that have perpetuated; they seem not to notice just how bad things are.

Fortunately, there are three ways to assess true cleanliness, which I call 3D Cleanliness:

1)     Standards: How does a surface look? How does it feel? How does the area smell?

2)     Hygiene: this can be scientifically measured

3)     Slip safety (for floors only): which, again, can be scientifically measured

As mentioned above, you cannot have a hygienic surface without it first being cleaned. However, it is possible to have a surface which appears to be clean, but is not hygienic and / or a floor surface which appears to be clean, but is slippery when wet.

Cleaning has moved on from “does it look okay” and “are we doing it cheaply” to “is it being done properly?” “Are we getting the outcomes?” “Can we prove this to ourselves and our clients?”

How to achieve true cleanliness

We’ve developed a model called ROTAS to help you.

This sets out the five factors you need to get right in a deep clean process. Or, indeed, this is applicable to ongoing cleaning and maintenance too. Remember that, whilst it's critical your club is clean for reopening, it also needs to stay that way!

Work through each of the factors and consider what you could do with each. They are all interconnected and interrelated, though: If one of the five fails, the cogs will grind to a halt. You need to tick all the boxes.

Trying to do a deep clean too quickly (therefore cheaply) will see it fail to achieve the outcomes you need because you’ll fall foul of the ROTAS model.

What's the best way to deliver a deep clean? Can I do it myself in-house, or should I outsource it?

It's certainly not beyond the realm of possibility to achieve a good standard of deep cleaning yourself.

However, there could be various barriers: from the availability of time, to the availability of labour, to the skill and experience of that labour, to the products and equipment that you have available and, critically, to the condition of the club before you start.

Overall, if you want to try doing a deep clean in-house, I suggest you review the ROTAS and 3d Cleanliness models and try a small area to see if you can achieve an acceptable result.

If you can’t, try a different process and keep iterating until you succeed, or give a specialist a call. If you can, then crack on but remember to check that you are replicating that standard. For example, you can clean 2 floor tiles for 20 minutes and get them very clean, but trying to replicate that across a floor is almost impossible.

Can my daily cleaning company do it for me?

Across the sector, clubs with outsourced cleaning are, in my experience, just as poor as clubs cleaned in-house.

Further, deep cleaning and daily cleaning are two wholly different animals. Typically in leisure, a “deep clean” has involved asking a handful of people to stay late, getting take away pizza, and deck scrubbing the changing room floors manually to within an inch of their lives. But, with little regard to the outcome or the process. Your daily cleaner, who is used to running a mop around, is probably not the right person to be attempting a deep clean.

Take my business as an example: I can show you countless examples of successful, transformative deep cleans. But I can’t show you any examples of us doing average-to-poor daily cleaning (because we don’t do it).

Your daily cleaning company might talk a good game about deep cleaning. Though, if they are so good at it, why are outsourced clubs across the sector not noticeably cleaner?

When should I start?

Remember you absolutely cannot leave this to the last minute. Any specialist cleaning company worth its salt will be incredibly busy in June and July (not just in the leisure sector). You should be starting this process now, however you want to do it.

If your club was deep cleaned effectively next week, it wouldn’t get dirty again before you reopen. Better to get it done and then you know that’s one thing ticked off your long to do list.

I've decided to outsource my deep cleaning. How should I choose a supplier?

Every man and his dog seem to be purporting to offer “Coronavirus deep clean and disinfection” services.

I’d advise you to carefully consider the following factors.

1)     Can the company prove that it has a long successful history of deep cleaning leisure facilities? There is a huge difference between a poolside (where you need to consider pool contamination as well as the unique contamination on / in floors) and cleaning an office.

2)     Does the contractor have any relevant partnerships or accreditations? Are they known, liked and trusted by industry bodies or other authoritative third parties?

3)     What evidence exists that risk management is a core competency of the contractor? We’re not just cleaning for aesthetics here; we are cleaning for safety too. Do they have accreditations? Do they have experience working with risk management focused professionals such as insurance companies, insurance brokers, lawyers etc?

4)     What disinfection / sanitisation method are they using? Countless companies have been offering” COVID-19 sanitisation” but only undertaking “Ghostbusters” fogging. Without a thorough, effective deep clean, this is, frankly, a bit of a waste of time from an infection control perspective. It also doesn’t alleviate concerns members will have about cleanliness standards and aesthetics.

5)     Is their pricing model realistic? If you consider how long it would take you to physically to a deep clean to high standard and then to successfully disinfect surfaces, you might be surprised at the hours required. A typical wet facility would need six people for six days, in our experience. No doubt companies will be offering to clean and disinfect that size of a club for £2,000+VAT. You therefore know before they’ve even started that they simply won’t be able to deliver what you need. (£2,000 divided by minimum wage plus National Insurance is 199 hours (so 6 people for only 4 days) not allowing for any materials, equipment, PPE or profit.

6)     Can they provide recent case studies and references? You should ensure to get variety of up to date, relevant references.

IF YOU’D LIKE TO LEARN MORE ABOUT CLEANLINESS & HYGIENE AND THE LEISURE SECTOR’S RELAUNCH FROM LOCKDOWN, PLEASE VISIT WWW.SLIPSAFETY.CO.UK/LEISURE-CORONAVIRUS-RELAUNCH/

Christian Harris

Founder

Slip Safety Services

charris@slipsafety.co.uk

Tanita Body Composition– helping you come back stronger.

Tanita Body Composition– helping you come back stronger.

Why Tanita Body Composition Analysis?

Successful fitness businesses all have something in common; they put the member at the centre of everything they do. There are a number of ways in which this can be done but one that is utilised by successful operators at a multinational level all the way down to single PT’s operating out of studios, is professional body composition analysis.

There are many benefits of utilising professional body composition, too many for a short blog so we will focus now on two: the levels of engagement it helps to create with members, the knock on effect this has on retention and secondly the levels of personalisation you can offer across the whole business.

Retention booster

Many leading advisers on retention for the fitness industry talk about the importance of communication with members, you don’t have to read too much of the work done by Guy Griffiths or Richard Earney to realise ‘creating a culture of feedback’ has a seriously positive impact on member retention. This may beg the question ‘how’ do you create this culture? Building body composition measurements into your member packages starts this process for you all by itself. You have the initial ‘consultation’, followed by the development (if required) of a personalised training plan based on these health metrics, naturally, regular check ins follow this. Before you know it, you are communicating and feeding relevant information back to members on a regular basis, you can then choose to tie any other amount of messages/information or offers into this feedback and really develop that relationship with each and every member. This results in members becoming part of your gym community and really taking on responsibility for their own health journey which brings us perfectly to point number two –

Personalisation

If a member or client feels like it’s all about them, they are much more likely to be happy and continue their memberships. Utilising health measurements from professional Tanita body composition devices allows you to have a real ‘health’ conversation and shift the focus from weight and BMI. What could be more important right now!? The public are more health focussed than at any other time in most of our living memories, there has been article after article emphasising the importance of exercise and maintaining healthy body fat and muscle mass ranges in boosting immunity, the challenge may be to encourage them back through your door! Offering health assessments and personalised training programmes based around their body measurements, with the ability to track this on a regular basis will be a real selling point for any health and fitness facility.

Personalisation doesn’t just stop at members measurements, it also opens the door for you to build bespoke membership packages ranging from ‘virtual’ members who may only attend the gym for check ins and access all their content online through to ‘premium’ membership packages which could include regular health assessments, full gym access, PT sessions, clothing…..you name it!

The numbers don’t lie!

This is certainly true for body composition measurements over weight and BMI but in a study carried out by Tanita it showed that ‘conversion of prospect to signed up member’ increased by 21% when body composition analysis was utilised as part of a trial or tour. ‘Personal trainer bookings’ also doubled from an average of 8 sessions to 16 when body composition measurements were reviewed on a 4-weekly basis.

As we reopen our doors, many industry leaders are talking about a ‘new normal’. How you adapt to this as a fitness facility will most certainly shape your business’s future. Tanita professional body composition analysers are already prevalent within the fitness industry and there is a solution to suit each and every facility. Right now Tanita are offering discounts across a range of professional packages including software to help you come back stronger.

For further information contact Simon Wilkinson on simon.wilkinson@tanita.eu or 07795278733.

Get your Gym ready to exit Hibernation

 Your Business Being in Hibernation is an opportunity!

If you own or manage a fitness business, you are not alone in having to sit out this crisis from the sideline.  You are in the same position as almost every gym throughout the world, so believe me when I say you are not alone.  What make our industry so special is the exact reason why we have been asked to close our doors.

Unlike may other businesses we bring people together, not only to participate but to be part of communities, to train together and enjoy the journeys each of us are on. 

Unfortunately, in a Pandemic like our business model actual becomes the enemy.  So, we have all followed guidance, we have closed our doors and gone online, we have continued to inspire our clients with online PT, group exercise and nutritional support. It’s an inspiring phenomenon to watch an industry full of bright forward-thinking individuals be able to change years of engrained thoughts and ideas and embrace a new reality.

For many clubs and businesses though, this amazing change in focus and product delivery has been done for free. Seen as a way of not losing members and not a revenue source or simply as a way of rationalizing why members should continue to pay.  Whatever the reason, it has been a shift that very few industries have been able to make and shows how strong our businesses really are.

The practical challenge now is how we survive and prepare our clubs, bootcamps, personal training businesses for re-opening.  The great news is you as a manager or business owner have never had such an opportunity to set your business up for success.  It does not matter whether you are a large multinational, a Franchise club, an independent fitness business or a freelance personal trainer you should be working now to make sure you are ready. There are 5 key point that you should be reviewing right now in preparation:

1Re-opening Hygiene and safe Distancing protocols

We all know we won’t be going straight back to business as normal and that we will have strict hygiene and social distancing regulations to adhere to.  Now is the time to get these processes in place, write them up and have the engrained into your business.  Some of which you may end up keeping long term so its worth the effort now.  These include:

·        New Equipment cleaning standards

·        Sanitizing protocols – hand stations on each piece of kit or just dotted around the gym

·        Do you have the ability to control member numbers in the gym? Do you need a gym usage booking system like classes?

·        Does your gym need redesigning to ensure social distancing?  For many small clubs this would involve removing some kit.  If you can’t remove kit or isolate certain areas how can you ensure social distancing

·        Do your opening times need to change? Along with this do you need to review your staffing structures. Those 24-hour clubs may have to consider restricting times to manned hours only

·        What training is required for your staff prior to opening to enable them to manage these new guidelined

2 Have you looked at your members communication channels? 

Now more than ever, the way you communicate with members will be the key to your success.  With this in mind do you have robust processes in place to ensure this is happening

·        Do you have an automated e-mail protocol to keep in touch with members, clients and prospects?  Time now creating these will reduce your workload massively once you open

·        How will you be communicating your re-opening and your new operational standards

·        Do you have a system in place that will allow you to set up automated e-mails and texts?  If not, take the time to investigate a CRM system that allows you to do this

·        Should you be having keep in touch calls with your members now?  The power of a quick call to see how members are doing cannot be underestimated.  Granted with staff on furlough this would fall into the hands of those still being paid or the owners of the business.  But hey, that isn’t a bad thing and shows how much their business is valued

·        What is your social media communications protocols?  Who is in charge? how often do you post, what are the standards to your posts, or does anything go, are you using design tools like Canva? What is your message response times and do you have any standard response to enquiries?

3Time to review your members journey

Your member and client’s journeys are your business.  This is what you will establish your reputation on.  If you don’t have a set journey that you and all your staff know and that is engrained into everything you do then this is time to sit down and create one.  It is vital you know who you are, what are you trying to achieve and how you deliver that message to every client who enters your business

Large corporate businesses spend millions on creating their brands.  This doesn’t start with a marketing strap line, its starts with an underlying belief in what they want their business message to be.  By knowing the message, you are able to create a set of rules and templates that your team can use to deliver this message.

To highlight this message lets take 2 businesses in the same industry. 

Marriott Hotels and Travel Lodge are both extremely successful hotel businesses, but both have a considerably different model and journey.  The profit per room however is not that different. One is a 4-5* brand the other 3* budget model.  They have both purposely deigned their brands to hit the market they are going after and the journeys they deliver to their clients matches this approach.

Marriott hotels lives and breaths the service delivery in everything they do, its customer centric with the moto’s and values of its founders still forming a massive part of what they do.  Travel lodge is a budget brand and so doesn’t push the service delivery but instead the quality of rooms at great value prices.  This isn’t just a marketing response, it dictates their future investments, their decisions on locations, their job specs and the way they manage their teams and their businesses.

As a leisure business you should be doing the same and asking who you are and what service you want to provide, once you establish this you can then create a journey for all your clients based on these criteria’s.  Having a well-designed client journey not only enables your staff to know your business model but its also allows you to identify the touch points to improve service and sales opportunities.

Some of the main journeys you should be dictating and not allow staff to create themselves:

·        The sales process – this should be the same whether it’s a gym instructor, the GM or the owner

·        The guest process – what happens when a guest arrives, a free tour, a Hussle pass.  This should be slick and a simple waiver and in you go.  These are potential future clients, and this is your opportunity to impress

·        The personal training journey – Why should you let the trainer dictate what that service looks like.  It’s a massive risk to your business by letting someone else determine what this service looks like

·        The member and new member journeys.  What are the touch points? How often will you message them, do they get an induction, do you book them into classes, what happens to low users etc. etc.

·        Your Group exercise journey – initially you may need to keep the virtual classes in place as restriction may remain, after these are dropped are you going to maintain your online service to run along side your studio based ones?

4Review your Operational Standards

We would all be lying if we said our clubs operating processes were perfect and that all staff followed what was set out.  Well this is your opportunity to change that and to review what is in place and what needs to either change or be managed differently to ensure it happens.  The need to ensure your operational checks and records are up to date will be paramount when you re-open.  I can see insurances companies requiring these documents in the event of an incident or a complaint and don’t be surprised if local Health and safety officers make visits to ensure your processes and records are sufficient. 

Things that should be at the top of your list:

·        Is your H&S file robust and up to date

·        Are your training records up to date and how are you going to ensure all staffed are trained prior to opening?

·        Are your cleaning and daily, weekly and monthly operations check robust enough?

·        Do you have the supply chains in place to ensure you can manage the new hygiene protocols?              

·        Do you have a regular auditing process to ensure these processes don’t break down and staff are held to account

5Review your 2020 business plan and projects and create Opening Sales Plan

Many independent, franchise and small businesses are very poor at ensuring they have effective plans in place to drive, manage and monitor performance.  Sometimes this is driven by just being stuck too deep into the business and not taking the time away to ensure these are in place.  Its always amazing to see how any business can run without knowing where they are going and how they plan to get there but that is the reality for many clubs.

Well now is the opportunity to look at this and put in place robust plans for your recovery.  It’s likely that clubs could re-open around July/August so clubs should be looking at a 5-6-month recovery business plan and projections.

Once these business plans are in place then sales and marketing plans for all aspects of their business need to be created for each month.  The first 2 months of which should be similar to their pre-sale plan. 

Any plans that are created need to take into account what the competition is likely to be doing.  This is going to unprecedented in modern times.  Every gym and fitness business in the country will be in pre-sale.  So any plans need to focus on how they can be different and stand out in a crowded market.

Whilst reviewing what revenues you can generate you should also be looking if you are not already at reducing your cost base.  The biggest one of these is staffing.  Is your staffing model correct, can you reduce the level of spend, can you change your model to less employed and more freelance?  Review all your operational costs and see if you can renegotiate contracts or changes suppliers on utilities, cleaning supplies, CRM systems.  Work out who adds value and if they don’t think of removing them from your costs.  There will be some difficult decisions, but those decisions could just save your business.

I can’t do justice in this article as to what items should be included into these sales and marketing plans, but each club should look at the following key points:

·        What are your top 2 or 3 revenue generating elements of your business?  Focus on these first.  You can’t do everything, and your reach will be limited by government restriction so focus on what can make you the biggest returns.  Most often these are Membership and personal Training, but you may have other key lines you want to focus on

·        Start to build your network and client databases now so you have people engaging with your business who you can contact close to re-opening.  This can be done through member referrals, social media adverts and competition.

·        What is your social media strategy?

·        What is your current internet presence? Is your website sufficient, do you have a google, Bing, apple, yahoo business page? Is your business loaded on the various business directories nationally and in your area?

·        What is your corporate strategy and are you starting to contact these companies now?  Waiting until you open will be way too late.

·        What is your strategy to work with the various industry aggregators?

·        What are your opening offers, are they going to be price, service or product lead? I would suggest to stand out try and avoid price lead offers and the whole world will be doing these and are you in a position to take on the large companies in a price war?  If not go back to your client journey work and focus your campaigns on these strategies.  Be the best at what you do and not the cheapest

The world of fitness is going to go through an immense change, what this looks like none of us know.  There is a real chance we could lose up to 30% of the businesses currently filling this space.  This is both scary and offers huge opportunities to those who do survive.  Will we see a growth in virtual solutions? Will members rush back to their own clubs, will budget clubs with their large membership basis struggle to manage with the strict guidelines being enforced

Who knows, but as will all situations, those who are best prepared are more likely to succeed.  As the old saying goes “fail to plan is planning to fail”, don’t be that statistic, be the one that flourishes.

Get your gym ready for success - Now is the time to get ready

The Covid-19 Gym closure should be your opportunity to shine

You are right to be thinking that this pandemic has had an incredible impact on our industry.  Despite all the efforts there will be casualties in this crisis and business owners will lose their clubs.  As we know know, the industry is not awash with cash, many clubs are independent operators living month to month and the loss of revenues that this will cause could very well send them under.

However, that does not have to be you and there are ways to ensure you survive and thrive once we are able to re-open. The key is to take a pragmatic view of your business and work out what works for you and then ensure you do this well.  I have tried to highlight a few options that you have available:

Should Members continue to pay?

You should be able to answer this question by simply asking whether you are still providing a service?  If you are maintaining an online service with at home workouts, online classes, nutrition advice then you are well placed to ask members to continue to pay.

I am not sure you can enforce this contractually though and so should be offering people the option to freeze if they prefer.   The best way to ensure that only those paying receive the services you offer is to create a private Facebook group and only allow access to those members continuing to pay.

The point to stress here is, if your services won't live up to expectations then don't deliver them.  A poor service, poor deliver will only cause members to leave, if they cancel their Direct Debit getting them back will be very difficult.

Stopping your main source of income is a massive decision for your business and should not be taken lightly.  However, if you cant maintain or deliver a service continuing to take money may actually be more detrimental in the long term.

The industry is about to undergo a massive change, with online services taking over, well at least for the next few months, the challenge now is how you manage this short term change so it does not impact you long term

What help is available?

We all know the Government has attempted to put in place options to help businesses.  Not all these are working as they should and we hope that in the next few weeks action will be taken to change this.  However from what I can establish the following options are there

The following link highlights everything the Chancellor has set out:

Government Guidance

Should you offer online classes?

For obvious reasons almost every clubs is getting their teams to deliver online classes.  I have seen some amazing efforts and some that lets say, do not offer the best version of the clubs personality.

The question as to whether you should offer them really comes down to whether what you are delivering is worth while and drives your brand and member retention.  The other challe

If what you are offering is not the best reflection of your club, its staff and the clubs personality then surely you would be better to point your members in the direction of online sites that do deliver great online classes.  There are plenty out there that would not push your clients into the hands of competitors but would offer a better service for members than possibly you can provide.

This does not mean you don't continue to communicate with members, what it does do though is offer them training tools that allow them to maintain their training

Should you offer online Personal Training?

Absolutely!, there should be no reason why your coaches/trainers can't continue to offer 1-1 services. This may take some practice and planning but every personal trainer should be looking to continue their sessions and services.

Where clients don't like the idea of a zoom session, then home workouts, nutrition planning etc should be the main products.

You may have to review prices and the deliver but I strongly believe that online personal training will see a massive boost by the end of this.  Personal trainers should really be looking to jump on board or they will miss a massive opportunity

What communications should I be sending out?

You should be looking to send out some form of communication every week.  This can include:

- Newsletters
- Nutrition advise sheets
- Work outs of the week
- Members questionnaires
- Offer free home work out advice
- Ask for positive news stories

Should clubs should look to continue their social media activity

In a world ruled by content, social media and internet marketing this has to be a definite yes.  Don't slow down your social media activity, keep posting regularly, keep your business and brand in the face of the consumers.  With huge swaiths of the population now stuck at home, social media use is sky rocketing.  You need to get out from the norm and try different things

What this closure does do though is allow you to be more creative with your posts

You don't have enough club content anymore to drive your social so look for new idea's

- Positive news stories from round the world - people love to share the
- Member challenges and encourage them to post their own videos
- Great content you have seen from other pages
- Motivational words
- Funny stories/Memes
- Don't forget to sell your club
- Talk about your USP's
- Offer free advice
- Share you members stories
- Encourage people to sign up to your mailing list for insider news and offers
- Run weekly competitions to win t-shirts, online personal training, free class passes, 1 month nutrition advice, protein powder you have left that could go out of date etc etc
- Put out club videos such as club walk throughs, image carrosels

What Marketing should I be doing?

Lets be honest, most clubs are struggling to pay their rent, let alone find money for marketing. There are though plenty of things you can do that will cost nothing:

- Ensure your Google Business, Bing and Apple maps accounts are up to date
- Load your business onto online business directories such as Hot Frog, Free Index etc
- Work on your corporate activities - with people spending more time at home getting people to respond to link in contact requests should be so much easier.  A simple message is all it takes. Corporate relationships can take months to establish so now is a great time.
- Local business contacts.  As above make connections to other local businesses.   Everyone will be open for ways of building relationships when you open back up.  Why not start now
- Look at taking this time to create your marketing plan and this should be treated like a pre-sale plan.  Give me a shout at ryan@blackraccoon.org if you need support
- Upgrade your website - now is the time to make those much needed tweaks. Especially if you build it yourself and there is no cost associated to it.
- Contact your members and get them to sign up to your newsletter.  Offer an incentive for when you open for them to refer friends
- Treat the next 2 - 3 montsh as your clubs pre-sale.  You are starting again. what should you do, how should you build up the excitement

What Planning should I be doing to re-open?

You will never get a better opportunity to plan and create the club you have always wanted.  You will have been running your club from the trenches.  Now you have an opportunity to sit back, survey what is great and what needs changing.  Then plan for those changes.

Whilst most clubs will be engrossed in delivering their online classes, not many will be looking 3 months ahead and think...."What do I need to do to be better than I was before I closed"

We will go into this subject further in my next blog but I meet so many clients who tell me "I just don't have time".  Now you do, don't waste it!

Strip your business processes, offers, plans, structures etc down to the bone and ask yourself.  Is this the best i can do?  if its not, then change it

Finally, you should create your sales and marketing activity plan, more on that another time


So What Now?

This is your time to shine.  this is new ground for every club in the country and despite what you may feel.  Indpendent and smaller clubs really do have an advantage here.  Your brand is way more flexible, the owner is often the general manager and so certainly isnt being furloughed.  Your business is still live and can make the required changes
No, you may not have the same financial resources but you do have the passion, the on the ground experience and the relationship with your clients that most of the big clubs don't.

So go out there and grab your peice!


If we can support in any way please get in touch

ryancharlesworth@blackraccoon.orgwww.blackraccoon.org07929369658